What makes an attorney ad good?

We would contend that the definition of a good attorney ad is one that makes your phone ring with qualified leads.

It’s also important that you protect your professional image. We say this because even if we could generate a good number of qualified leads by putting you on top of the Empire State Building swatting airplanes, we wouldn’t recommend that you risk becoming a joke in your market. But…

Sensationalism is important. How close to that line you want to get is a decision each advertising attorney must make for himself. Watch some of our ads. You’ll see that different attorneys have different ideas about where to draw that line.

Your sensibilities are taken into consideration when we make your custom ads. But there is a formula. You’ll notice that most of our ads have a few things in common:

• They focus on the benefit to the viewer–  Not on your credentials
• They focus on a direct response message, urging the viewer to CALL YOU RIGHT NOW–  Not on branding
• They feature actors who appear to have had a positive experience with your firm–  Not a lawyer speaking for 30 seconds in front of a shelf of law books

What’s more important to a successful ad campaign than a good ad?