Attorney advertising & consulting
Legal advertising, engineered with intelligence.
For more than twenty years, we’ve put personal injury firms on air, online and in front of the right clients. Today, smarter data and AI help every channel work harder, so your budget follows signed cases, not clicks.
- AI answers
- Intake
- SEO
- Analytics
- Creative
- TV
- CTV
- YouTube
- Meta
- Search
Some of the folks we have worked with
Two ways we grow firms
Local dominance. National reach.
Whether you’re building the name everyone in your market knows or investing in the next MDL, the same team plans, produces and proves it.
Local
Own your market.
TV that gets remembered, search and AI visibility that gets found, and intake that turns calls into clients.
- Broadcast & CTV
- Search & AI
- In-house studio
- 24/7 intake
Mass torts
Mass tort cases, delivered.
Pick your tort and your investment. We make the ad, buy the media, screen every inquiry and deliver retained cases.
- Hot Tort Report
- Media buying
- Contract services
- White Heart Legal
What we do
Every channel,
working as one.
Media, creative, search, intake and analytics all work from the same signed-case numbers, so the next dollar goes where the last one worked.
AI Search Optimization New
When someone asks ChatGPT, Gemini or Google’s AI Overviews which lawyer to call, your firm should be the answer. We work on the content, reviews and citations those assistants rely on, so they recommend you.
AI assistant Illustration
Who’s the best truck accident lawyer near me?
Several firms handle truck cases locally. Your Firm comes up most often, with strong client reviews, a dedicated trucking practice and recent results.
Sources: yourfirm.com · Google reviews · local news
TV & Media Buying
We plan broadcast, cable, CTV and out of home around signed cases and shift the weight as the numbers come in. Our team has been buying legal media for more than twenty years.
YouTube Ads
Pre-roll and in-feed spots aimed at the people already watching, cut from the creative that works on TV.
Search: PPC & SEO
Be the first firm an injured person finds in paid and organic search, and put your budget on the clicks that turn into cases.
Creative & Production
Concepts, scripts, shoots and edits from our in-house Nashville studio.
Intake: Calls & Cases
Our intake team answers, screens and signs to your criteria, so the leads your ads earn don’t leak away.
BI & Analytics
Dashboards that show which channel, market and spot each call, form and signed case came from.
Management Consulting
Help with the business side of your firm, including intake, staffing and growth planning.
How we use AI
Human judgment. Machine speed.
Our strategists, buyers and creatives make the decisions. AI does a lot of the heavy lifting in between, like reading market data, testing ad variations and tracing each case back to the dollar that produced it.
Listen
We track litigation, ad spend and audience demand for our monthly Hot Tort Report, and the same data goes into every plan we write.
Predict
We model spend against case value and cost per signed case for each channel and market, then move money as results come in.
Create
Our studio shoots and edits the spots. AI helps us turn out script versions, cut-downs and variations, so we can test more ideas in market.
Prove
We match calls, forms and intake results to the channel, market and creative that produced them, so you can see which spend turned into signed cases.
The work
Spots that make
the phone ring.
Written, shot and cut in our Nashville studio for firms across the country.
- Branding AttorneyLocal
- Reasons to Hire a Personal Injury AttorneyLocal
- Auto AccidentLocal
- Workers' CompLocal
- Big Truck With FireLocal
- Legal QuestionsLocal
- UniqueLocal
- Auto AccidentLocal
- Around TownLocal
- Auto AccidentLocal
- Big Truck AccidentLocal
- Falling CarsLocal
Clients
Firms that stay for decades.
Exceptionally talented, trustworthy, and thorough ad agency. No one in the US is as sophisticated and capable of developing and managing all-encompassing attorney advertising in all formats. I am thankful to have been a client of theirs since 2017.
The Niblock Law Firm has been working with Whitehardt since 2016. The Whitehardt group is professional and are spot on when it comes to lawyer advertising and law office management. I have never been more pleased to work with Whitehardt. Truly the best!
An extremely talented group of professionals that deeply care about their clients and produce measurable results.
Whitehardt hands down is the best advertising agency. The quality of their ads is the best in the industry. They are very responsive in dealing with issues that may arise. Highly recommend.
I’ve been a client for almost five years with Whitehardt. I can honestly say the level of service I get from everybody at the company is exceptional. The whole team is focused on one goal – to get us more cases. We could not have found a better fit for a company to handle our marketing needs.
When I invest, I tend to invest large. And when it's time to put millions of dollars into a tort campaign, Kevin & Whitehardt have my trust!
Truly scalable results, from a $25k test to $1 million a month, Whitehardt results are consistent and predictable.
I'd prefer nobody else know about you.
I don't have the expertise or time to handle the creative or the details of the ad buys and that is all done for me and done well.
About a year, maybe a year and a half ago, I decided I'm going to go strictly with Whitehardt. And it was a great decision. My business is up 35%.
Who we are
Built in Nashville.
Trusted nationwide.
Kevin White and Felix Eckhardt met in Los Angeles in 1989 and founded Whitehardt in Nashville in 2002. Today media, creative, video, search, intake and analytics all live under one roof.
Kevin White & Felix Eckhardt, founders
Be straight-up to a fault, deliver on time every time, and work continuously to make better ads, place better buys and get our clients better results.
Kevin White
CEO & Founder
2002
Founded in Nashville
40+
Specialists under one roof
Kevin WhiteCEO & Founder
Felix EckhardtCFO & Founder
Billy SeneseCreative Director
Brad WormerChief Operating Officer
Taylor CampbellVice President of Operations
Anne PopperSenior Director of Operations
Kylie MurdockSenior Director of National & Local Media
Brandon NeaseSenior Associate Creative Director
Dycee WildmanSenior Director of Creative Services
Katie McCallSenior Director of Video Production
Maxine Yap-BarnettHuman Resources
Benjamin SpankowskiDirector of Organic Digital Marketing
Meredith HughesDirector of Search Engine Marketing
Jeremy DennisDirector of Calls & Cases
Patrick PerretAccount Services
Bowen PauseyManagement Consultant
Steven ZhangLead Developer
Travis McLeodPost Production Supervisor
Ryan LovettDeveloper
Charisse LambertTraffic Supervisor
Steven WhitsonContract Pursuit Specialist
Avery DaggSupervisor of Brand Management & Digital Production
Bryce DalySupervisor of Digital Creative
Faith DavisProduction Supervisor
Lainey GibsonMedia Supervisor & OOH Specialist
Gray GuptonSupervisor of Search Engine Marketing
Shelby RossiDeveloper
Natalie PayneMedia Supervisor & Buyer
Hannah GilesSEO Specialist & Content Writer
Joshua La ToucheOperations Supervisor
Ciara NippaIntake & Contract Services Supervisor
Vanessa RamirezPaid Digital Project Manager
Blake ConoverSupervisor of SEO / AEO Specialist
Wendy AndersonEditor
Kiana TalaveraData Analyst
Stephanie CravenSEO Specialist
Autumn JemisonProduction Coordinator
Chaz EgnewSEO Specialist
Mark JohnsonEditor
Ryan MaughanSupervisor of Paid Digital Marketing
Kal DunsmuirGraphic Designer
Alora HowardAssistant Media Buyer
Ava SpielmanAssistant Media Buyer
Angela RushSEO Specialist
Meghan CorsonMedia Buyer & CTV Specialist
Partners & platforms
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