Using a catchy title can lure potential customers to making an action that will push them to a certain point of reference for your website, promotion, blog, etc.

For example, if you are promoting tips to help a potential client make a better decision about their accident case, instead of saying, “A Few Tips From an Attorney to Help You Make a Decision About Your Case,” say, “Explosive Insider Information That Can Change The Dynamics Of Your Injury Case.” This enthusiastic title will ignite a sense of curiosity and the chances of someone initiating an action are far more likely on your attorney blog.

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  • Barry Sallinger

    Dear Sirs:

    I am interested in seeing how you might help me. I have a young associate who is interested in expanding the personal injury practice. Right now, besides a few specialized cases, I do not do PI work and do not feel it consistent with my brand.

    I would be interested in seeing how I might develop a PI practice for my associate separate and apart from what I do without diminishing current brand value.

    I would also appreciate a list of attorney references that I might communicate with.

    Thank you,
    Barry Sallinger

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