Choosing an SEO company can be compared to choosing a business partner. In order for any law firm to grow and succeed, it’s essential to have a solid online presence guided by an intelligent SEO strategy. While some companies prefer to keep SEO in-house, many are recognizing the benefits of outsourcing this task to a company that specializes in SEO.
When considering an SEO company, it’s important to know what to look for. Before making a decision, make sure you know what you’ll get for your money. What does the company’s process look like? Will you have one main point of contact to work with? Most importantly, do they seem to have you and your business’s best interest at heart?
This is a big decision. A company that uses blackhat tricks to “get you on page one” will do a lot of damage to your reputation with Google.
What are some warning signs you should look for with an SEO company?
Over promising first-page rankings
All SEO companies understand that growth, both organic and paid, can take time. Companies that promise first-page rankings within the week are often over promising, which at best leads to under delivering. At worst, their tactics could result in penalties to your website. When searching for and SEO company, you want one that understands your goals and needs as a business, not someone who simply seeks to get your business to the top with irrelevant keywords and unnecessary PPC campaigns.
Incredibly low pricing
High-quality SEO companies know to charge what they are worth. When it comes to finding an SEO company, cheaper does not mean better. In order to have strong and sustainable growth, it’s important to find a company that charges fairly and routinely produces results.
Poor Explanation of Services
Does the company you’re interested explain the full scope of their services very well? Or do they leave you with a lot questions? There are a lot of so called “seo experts” who will send law firms hackneyed reports about their websites that have no basis in fact. No company that’s worth anything cold solicits
Choosing an SEO company doesn’t need to be complicated. By remaining aware of the above red flags, finding reviews and past clients to contact, law firms can make a better hiring decision.