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Social media platforms are a powerful tool for communicating with a large number of people. The best thing about them is they don’t require money, just a little time and know-how. More people are using the internet to search for products and services than ever before. If utilized correctly, and consistently social media can boost your online reputation and put you miles ahead of your competition. Not doing so could cost you.

Most attorneys have failed to utilized social media to its full potential. With these simple tips, you’ll be well on your way to mastering the art of social media marketing.

Don’t limit yourself to LinkedIn

Studies show that although many lawyers and attorneys are aware that social media can be helpful, only a small percentage of them have accounts on the most popular ones like Facebook and Twitter. Most of them, however, are quite active on LinkedIn.

Although LinkedIn is a great place to network professionally, it drastically limits your visibility online. To make yourself seen and heard by more people, start an account in other social networking sites and maintain them regularly. Linkedin is where you peers are, Facebook and Twitter are where your clientele are. Be open to keeping in touch with clients through these platforms. If your worried about discussing the details of their case via these messaging systems, use them to set up a phone call.

Learn to blog and build authority

Blogging is a great way of generating a loyal internet following. As an attorney, one of the most valuable things you can offer to potential clients is your insight.  The internet is primarily used as a source for information, so if you are able to provide a valuable information on pressing issues, your target audience will appreciate your efforts. As you post a number of informative and relevant articles, you will build your reputation as an authority in your field, which means that when your readers need an attorney, your name will be the first to come to mind!

Share your expertise and personality

Often times industry experts believe that giving accurate information on social media is enough for gathering a large number of online followers. Only providing information, however accurate, probably won’t hold people’s attention. Don’t let readers get lost in the jargon. Try to connect with the people who are taking their time to listen to you or read what you’ve written. You may even share your personal interests in sports, food and TV shows. Find some common ground with your prospective clients. Many people have a poor impression of attorneys overall. You’ve heard the old joke, “What do you call a thousand attorneys at the bottom of Lake Michigan?”. It’s a lot harder for people to typecast you as a crook if they feel like they know you personally.

Use videos, pictures and other media

Social media platforms like Facebook, Twitter, YouTube and Snapchat allow the use of multimedia content that can be shared with a large group of people worldwide. People use these platforms not only for staying in touch with their friends, but also to get an idea of what is happening around the world. Use media like photographs and videos to show how your company works and your opinions on recent events. Videos and photographs easily catch the attention of your viewers and you will be able to gather a much larger group of online followers by exploring such areas.

Have Fun With It

Remember that all types of people use social media platforms. Some people are visual, some people are readers, some people require some audio to get the message. Diversify your content so that different kinds of people will notice you online. Don’t be afraid to incorporate some humor – it can go a long way. Regardless of the type of content you generate or the network you post it on, make sure that it is relevant to your practice.

Using social media can take a lot of your time and energy, and most attorneys avoid it thinking it’s not worth it. Nothing could be further from the truth. If it were a waste of time, multi million dollar companies would not put nearly as much effort into it as they do. For brand awareness, social media is indispensable. For more social advice check out Powerful Social Media Tips For Attorneys.

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