It is not uncommon for many of the older successful personal injury firms to see their numbers decline if they haven’t adapted with technology and new marketing methods. I highly doubt billboards and newspaper clips are generating the return they once were. They’re only a few methods that actually produce consistent and satisfactory results (if done properly).
A firm that’s wanting a successful strategy must be utilizing television, pay-per-click advertising, social media, website, landing pages and search engine optimization. If you have all of these strategies working properly in tandem, there really isn’t a limit to what you can accomplish.
One thing you have to think about when performing correct marketing is the upfront cost is always greater than the management cost. You have to consider this an investment because it may take more advertising dollars to get you to where you want on Google’s ranking, but when you are there, it costs far less to keep you there.
One Thing To Think About
If your firm is spending thousands of dollars on billboards and other types of print media, you could be spending that money to achieve rankings on the best billboard of all… Google’s search. A static billboard doesn’t hold a candle to an on-demand search. When compared, the former is nearly useless. Capitalizing when a potential client is actively searching for the services you offer is essential in today’s marketing.
Whitehardt Personal Injury Advertising
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