Whitehardt is the engine behind the Goldwater Law Firm, one of the biggest brands in mass tort advertising. Using the power of the Goldwater brand can mean the difference between a good return and a great return on your investment. That’s why our program out-performs the competition and keeps our investors coming back for more.
We’ve established relationships with national media vendors that were previously unheard of in the industry. Capitalizing on these relationships, we are able to get your message in front of more people-per-dollar than anyone else in the game. We get the best cost-per-leads through tough negotiations, constant results tracking and the right strategy.
There’s a synergy between the ads and placing them in front of the right people. It works. That’s why they keep coming back.
Whitehardt is a leading law firm advertising agency headquartered in Nashville, Tennessee. Our primary services include mass tort advertising, television commercials, internet marketing, account management, media negotiations, and law firm consulting. To learn more about how we can help your law firm generate more business, please give us a call at 615-577-1010 or complete our inquiry contact form.
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“What’s Hot in Mass Torts”
Each month we’ll send you a report showing exactly how much money was spent on TV, broken down by tort.
The Best Investment You Can Make In Mass Torts
You make the media investment and we do the rest. All you have to do is decide which campaign you want to pursue. Every dime of your investment goes towards media placements that drive people to the phone. The call center, 800 numbers, and the ads are all included. The commercial spots run with unique phone numbers that are specific to your law firm. So every lead generated by your ad guarantees that you benefit when it becomes a case. If you want to work that case, you can. If not, we can connect you with a qualified partner firm to work the cases for you. Our program provides attorneys a proven, confidential path to profit through Multi-District Litigations.
100% TV Leads
No Spam Leads
No Offshore Call Centers
* We cover call center costs up to 2% of your investment based on $1 per minute. It’s extremely rare for costs to exceed 2%.
Badass Media Negotiators
When you want to make a killing, you Need A Killer Media Buyer.
When the stakes are high, you wouldn’t walk into a courtroom without a killer litigator on your team. When it comes to your large sum media investment, don’t settle for a pansy ass media negotiator. A hardball negotiator. A relentless haggler. A scrapper. A fighter. That’s what you get out of our media team at Whitehardt.
Better rates mean more impressions for your dollars. More impressions yield more calls. More calls yield more cases. More cases yield more dollars in your pocket, and that’s the point of all this.
For most of the campaigns we run, we do a cash buy. A law firm will wire their investment to us and we use that money to place their media. As their ads run for their chosen mass tort, leads start to come in and they are passed on to the law firm from our call center. With the amount of mass tort campaigns that we have managed, we are able to predict the amount of leads a law firm will receive for their investment. However, we have been increasingly asked if we will do a mass tort campaign on a per inquiry basis. A per inquiry basis is where a client of ours does not pay for the initial media investment, but instead pays for each individual lead as it is passed on to them from our call center. Whitehardt is now offering to set up mass tort campaigns on a per inquiry basis. This adds an extra level of assurance that your aw firm will get a certain number of qualified leads per dollar they spend.
In short, you should choose Whitehardt for your mass tort campaign because we produce better results. You might ask yourself, how is Whitehardt able to get better results? We have better television ads, and better media buys. It’s easy to see how our mass tort television ads will outperform others. There is a level of psychology behind our mass tort television ads that will make people pick up the phone and call your firm.
It is a little more difficult to see at a glance how our media buy is superior. It comes down to targeting the right person, and reaching that person at the lowest and best CPM (cost per thousand impressions). That is what Whitehardt is the very best at doing – forming a good message, making a good ad, and getting that message in front of more of your mass tort’s demographic per dollar.
After you decide to become a Whitehardt client, we have a system that makes it easy for you to pursue your next mass tort campaign. We will discuss with you about the campaign you want to run, what mass tort you are pursuing, the criteria of the cases and what makes a lead qualified. The next steps are all on us. We will shoot and edit a custom mass tort commercial for your campaign, complete with a memorable 800 number. We set the call center with a script that qualifies your leads for you.
The following Monday, your mass tort ads will be on the air. Each 800 number we use is unique to a law firm. The leads from your media investment are yours, so you never have to worry about your return on your investment. If you take advantage of the pre-screening that our call center performs, your firm will not have to handle the increased call volume that comes with running a mass tort campaign. All your firm has to manage is the qualified leads that come to your intake team, and sending the contracts out to those qualified leads. It’s really that easy – become a Whitehardt client, and the leads start coming to your law firm.
Some law firms would like to get into mass tort advertising, but do not want to advertise under their own firm name. Whitehardt has partnered with The Goldwater Law Firm. For a small fee paid to Bob Goldwater, you can advertise under the Goldwater umbrella for your next mass tort campaign.
There are distinct advantages for advertising for mass torts under the Goldwater brand. Our ads that utilize the Goldwater brand perform 8% better than ads that run with a firm name that is less familiar with consumers. We also contribute to your campaign’s media buy if you use the Goldwater brand. Whitehardt will ad 6% on top of your media dollars to make your buy go further. That means increased viewership, more leads, and a higher number of cases. Between the boost in effectiveness and the additional media money from Whitehardt, there is no reason not to use the Goldwater program.
If you are interested in investing in mass torts, the first choice you have to make is which mass tort to pursue. One of the ways to choose is to see which mass torts other attorneys are pursuing. Whitehardt has a monthly report that we email out as a newsletter that charts the top ten hottest mass torts. We make the declaration on what the most popular mass torts are based on how much money is being spend on media by law firms. It can be a great indicator on where other law firms think the best investment is.
Don’t waste your advertising dollars trying to figure out what works and what doesn’t. We’ve got the road map to the best results in the country!