With Google’s new update, the California company is recognizing the value of more searches being done via mobile device rather than desktop. That threshold was reached in 2014. Your personal injury firm must be making moves to cater towards these new updates.
If you think your 2008, non-responsive website is satisfactory, you are making your first mistake. The internet is a relatively new entity that is changing so rapidly that nothing stays the same. A website that got great search rankings a month ago may start losing ground to a competitor site that is mobile optimized.
We have geared many of our legal marketing online campaigns to be mobile heavy. Our team is finding that our mobile targeting is generating slightly better results for our clients.