I believe in today’s world it is quite obvious that growing your business’s reputation online is essential to achieving the lawyer marketing success you are looking for. Organic results in search engines hold much more value than paid inserted ads. Consumers are smart and they know that these ads are paid to be there instead of naturally occurring.
Although consumers prefer organic results, that doesn’t mean that they won’t be attracted to an advertisement that hits on all of their interests. The ads that are showing up are not random ads, they carefully cultivated to appear in the best possible position determined by a number of variables (Keywords, Location, Etc) when the search occurs.