Attorney Commercials

What makes a good attorney television ad?

A good attorney ad is one that makes your phone ring with qualified leads.

We make recommendations based on our experience in the attorney advertising game. Ultimately, the commercials we make are for your law firm. Your sensibilities are going to prevail.

There are a few core principals that make a good attorney ad.

They focus on the benefit to the viewer.
The message should be centered on what you can provide to your clients, not on your credentials.

They focus on a direct response message.
You want to give the audience several call-to-actions and tell them what you want them to do. You want a strong, charismatic attorney to say to the viewers,“Call me and I can help you.” Your law firm’s phone number should be showing at all times.

They feature people in the ads who appear to have used the service and are pleased.
Whether you can have paid actors speak as your clients, need a disclaimer, or need non-testimonial language, we will work within each state bar’s attorney advertising guidelines.

They show past results.
Results are an important part of a direct response ad. Before using a service, most people want to have an idea of the outcome they will have. This gives you a way to talk about your past successes.

Attorney Ads That Are Unique

“We make custom attorney ads. You’re not buying a canned ad that we just put your number in front of.“

If imitation is the sincerest form of flattery, we make some of the most loved ads in the country! Our commercials stand out not only because they look great, but because they work. That’s why all of our ads are copyrighted. We protect the attorneys from having our great ideas used against them. We’re market exclusive, so you’ll never see our concepts, slogans or advertising strategies used by anybody but you.

Commercial Shoot Experience

We have heard from many attorneys that what they experienced in previous commercial shoots was a kid behind the camera whose only direction is, “Do you want another one sir?”.

When our clients come to shoot a new commercial with us, they have a great experience. We want you to sound authentic. Kevin will walk you through the way you say your lines – the delivery and the way they sound. We will make sure that you come across as the same attorney that your clients interact with every day. We are invested in the way you are presented and want you represented at your best. By the end, most of our clients leave saying, “That was so easy.”

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Get A Free Evaluation Of Your Market

We have a proven formula that determines how much market share you should expect for your TV advertising investment. Fill out our form to request a free, customized evaluation on your market’s competition and find out just how many cases you should be getting for your money.

In Your Evaluation, You Will Find Out:

  • Who the major competitors are in your market and what’ll it take to dominate.
  • How much they’re spending, what ads they’re running, what shows they’re buying, EVERYTHING.
  • How many cases we believe you should be getting PER WEEK for your television advertising budget.
  • This field is for validation purposes and should be left unchanged.

* Market evaluations not available in all markets.


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Kevin WhiteFelix Eckhardt Kevin White 2002 Louisiana