Landing Pages That Convert
Creating a landing page that can efficiently deliver the proper message and effectively gather the appropriate information is key for a lawyer’s successful online marketing campaigns. Google can recognize how relevant your landing page is compared with the search, and will then make a judgment on the appropriate ranking that will be served to the searcher.
Improve Pay-Per-Click Results
When setting up your pay-per-click campaigns, Google takes into a count a variable called a “quality score.” This score is rated from 1-10 and can drastically affect your campaigns. You can have the perfect ad set up, but if your quality score is down chances are it’s going to cost you more to bid on clicks and you’re less likely to convert the visitors into leads.
Why Do You Need Perfect Landing Pages?
- Lower ppc bids
- More conversions
- Specific to search displays
- Increased quality score from Google