Media Negotiations

The Most Sophisticated Media Buys

We were built on being able to deliver not only compelling attorney commercials, but also a cost-effective implementation process.

The Right Media Plan for your Law Firm

Whitehardt has developed a formula that targets the right viewer and gets your message in front of more people-per-dollar.

From our experience in the business, we know what strategies will make your phone ring. We ensure that your commercials are shown when your potential clients are most likely to call. We know the proper reach and frequency needed to turn a commercial into a successful campaign.

Behind every good media buy are strong media negotiations. We will fight on your behalf to make sure that you are getting the most out of your investment.

Our Data Gives You a Competitive Edge

We subscribe to a state-of-the-art service that monitors local attorney TV commercial spots across the country. We know your competitors’ estimated budget, what shows they are advertising on, how frequently they are running, and the demographic they are targeting. By using this type of market research, Whitehardt can take advantage of the holes in your competitors’ strategies resulting in more market share for your law firm.

Want a Better Media Buy? Get A Better Media Buyer.

We Charge Less For Media Buys

We charge less than other marketing agencies*. The more you buy, the better deal you receive. Our thorough audit process will check to make sure every spot ran at the right time, at the right rate, and with the right traffic. Furthermore, we will run a quarterly post to make sure you received every impression you paid for.

*monthly minimums may apply

Market Exclusivity

You want your advertising agency to work for you. That is why Whitehardt offers market exclusivity for our clients. We want you to be the best in your area; this is why we won’t work with anyone else within your DMA who is going after the same types of cases.

Consulting & Recommendations

We make data-driven recommendations and utilize a tried-and-true formula to predict your return for every dollar you invest. We can recommend a media budget that will meet your law firm’s goals. We’ll tell you the minimum and maximum that you should be spending, and the sweet spot where you will get the ROI.