If you have it in your mind that Pay-Per-Click (PPC) doesn’t work it’s probably because you or someone you know has tried it and it didn’t generate a good Return on Investment (ROI). A more accurate conclusion may be that you were doing it wrong.
Your ads will show when you want them to, where you want them to. We can target particular geographic areas as well as times of day and days of the week. We optimize our campaigns to show when people are more likely to convert. Want to target the area around your office? We can set geographic locations as a small as a 1-mile radius.
If you want to change anything about your pay-per-click campaign, it can take effect immediately. If you want to start getting cases in a new area of practice, there’s no waiting to shoot a commercial or create a print ad. We can start to generate leads for you this week.
You only pay when someone clicks your ad and goes to your site. You can have a limitless amount of impressions, but you will only pay when a visitor takes action by calling your firm or visiting your site.
With pay-per-click, you can be on the first page of Google or Bing immediately. You don’t have to wait for your website to rise in the search engine results.
While broadcast TV is still our best tool to generate personal injury cases, PPC is quickly becoming our favorite alternative in certain circumstances.
It can be a replacement for TV in certain circumstances. For example, our client in New Jersey would have to air his TV ad in New York City for residents in his home city to see it. That’s just not viable. We are currently running a very successful PPC campaign for him in New Jersey.
Another reason to go to PPC instead of broadcast TV would be if a firm cannot fund an adequate broadcast TV campaign. One of our clients was recently struggling in his medium- to large-sized market because competitors’ spending levels were outrageously high. His modest budget of about $15K a month was only about 5% of the money being spent on TV in his market to acquire personal injury cases. We did a test and liked the results so much that we moved his entire monthly TV budget to PPC. His is currently a great example of PPC performing much better than broadcast TV.
Pay-Per-Click can be a great supplement for a firm that is already maxing out its TV campaign.
We have a proven formula that determines how much market share you should expect for your TV advertising investment. Fill out our form to request a free, customized evaluation on your market’s competition and find out just how many cases you should be getting for your money.
* Market disclaimer – Market evaluations not available in all markets.