SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. A relatively new concept, SEO has become increasingly popular over the last few years as a better way to increase online traffic and further spread brand awareness. All search engines have primary search results, where listings and web pages are ranked and shown according to relevancy. Unlike paid search and promotion, SEO doesn’t involve payment but can still greatly assist companies with rankings and page views.
SEO is quickly becoming one of the most prominent and important digital marketing tools. With the right SEO place, companies can see a large jump in website activity and general engagement. In order to excel at SEO, it’s important for companies to determine popular keywords and phrases that are relevant to their unique customer audience. Unlike paid advertising where money can assist in helping rise to the top, for SEO companies must truly earn their spot – there are no shortcuts.
How Does SEO Work?
Search engine optimization works specifically with algorithms, designed to optimize sites to match with specific site algorithms. In order to boost search results and experience more growth, choosing keywords carefully is key. Keywords that are relevant to the site and within a family of general, uniform keywords can perform well. In order to have various site pages perform their best, it also helps to specifically name site pages and titles with relevant keywords that users will search for. Another key factor is quality links and an internal navigation that works well, which can help increase overall rankings. With similar consistency regarding keywords, page titles, content, and links, sites can rise organically and be seen as providing the best information possible.
Why Does This Matter to Me?
It’s essential to the overall success of your law firm’s website to dedicate time and resources to SEO. In addition to SEO, it’s best to create a complete partnership between SEO and online teams and marketing departments, ensuring that relevant content is routinely created that supports new keywords and new industries.
Every company wants to see site traffic improve. With the right SEO in place and a dedication to continually improving, companies of every industry can see continual growth and progression. SEO provides the unique opportunity to be seen as a company that solves problems and answers questions.
The Take Away: Put Out Useful Content
When creating content, site reputation must remain high and consistent in order to positively affect search rankings. By seeking to create content that is fresh and original, customers both current and new will continue to come back and an overall increase in rankings will occur.
With a balanced combination of carefully curated and created content, search engine results will continually improve. During each stage of the process, it’s also important to remember that SEO is not instantaneous, and can’t be something that is only looked at every other month or year. In order for SEO and rankings to improve, SEO is of constant importance. Frequent reviews of content, keywords, and links is not only best practice but essential to remain on top of the online game.