By Kevin White, CEO and President, Whitehardt, Inc.
We are excited to have a new client in New York City. Actually it’s a group of clients running a single campaign with the phone number 1-800-LAWYERS. My production crew and I were in Manhattan on April 4-5 and shot several ads. What a great city. A member of my crew attended NYU and knows her way around. She took us to her 2nd favorite pizza joint, John’s Pizzeria in the Village. It was damn good pie!
We were well-behaved our first night there because we knew we had a big shoot the next day.
One of the participating attorneys in the group, Christopher Bragoli, stepped up and volunteered to be the face of the group in the ads. We shot some ads with him and some with the New York icon Bruce Davis, who owns 1-800-LAWYERS. If you live in or around The City, you would definitely recognize Bruce. He’s been a familiar figure on TV there for a couple of decades – and I must say, a joy to work with. Those ads are due to start airing in early May.
As an agency, we’ve long wanted a chance to take on The Big Apple. NYC is the largest Neilson DMA in the country with over 7 million households. Every time we run an ad during The Jerry Springer Show our lawyers’ message will be seen by approximately 193,150 viewers. I don’t know about you, but for me the idea of getting 193,150 impressions all at once of people so solidly in the demo to hire an attorney based on a TV ad, makes me giddy! I am very optimistic that we’re going to kick ass up there.
In the world of attorney advertising, Whitehardt is in an elite group. Less than six agencies are really in the major leagues and I would argue we’re the best that ever played the game (but I am biased). Having a successful client in the biggest market in the country would mean a lot to me and my team, so you know we’re going to give it our best shot. Wish us luck!