Yelp has become an incredibly popular tool these days for people to review and learn more of virtually any business. Law firms are not immune. Large law firms, particularly those with multiple locations, need to both claim and manage all Yelp listings for multiple reasons.
It’s essential to claim all of your Yelp listings in multiple locations so only authoritative posts, replies, and photos are added. If listings aren’t claimed, they can sit dormant or gather negative reviews that aren’t addressed and solved, creating future problems for particular locations.
Adding promos and personality after claiming your Yelp page adds a degree of casualness and familiarity to your business. You can highlight specific pros of what makes your business great. A Yelp business user account allows you to connect with your customers, especially those that have written both positive and negative reviews. It allows you to join in on the conversation and create a healthy dialogue to result in more satisfied customers. With a Yelp business account, you can respond to customers through either a public comment or private message. The visibility and social engagement can be priceless in creating new business opportunities.
Having a large number of reviews establishes further credibility and helps get the ball rolling. In order to help the process, include a yelp link on the company website with a prominent button and link, include your Yelp link on company email signatures if it’s relevant to include all social media buttons, and promote your business on Yelp with special deals to help encourage user to visit your Yelp page. Encourage engagement rather than asking for reviews.
As a word of caution, it’s essential to know that reviews can only be removed if they directly violate Yelp’s terms of service or content guidelines or if they are removed from the reviewer. Because of this, companies should seek to engage in open dialogue and find the solution to the problem instead of seeking to remove the review or ignore it.
An average of 142 million users visit Yelp every month. Yelp is a great tool to engage those customers by uploading photos, adding links to the company website, and ensuring that all information such as hours and phone number are up to date.
Claiming your Business is a fairly simple process. Yelp.com states, “The best way to manage your business on Yelp is by claiming your Yelp Business Page and creating a business login. It’s a great, free way to engage the Yelp community. Yelp provides you with a free suite of tools to showcase your business and connect you to the Yelp community.
In order to best optimize your Yelp listing, make sure to fill out all information available. This is by far the most important step to make the most of your Yelp listing. It’s also essential to utilize keywords just like a website. It can help assist in earning backlinks as well when it comes to guest posting, press releases, or naturally.
Finding all Yelp listings for multiple locations will ensure that consumers receive up-to-date relevant data for particular locations that they hope to frequent. Through engaging interested customers and posting quality content and images, Yelp listings can be looked to for reviews, relevant information, and finding the perfect law firm to help consumer’s needs.