A local citation is any mention of a local business on the web, with or without a link. It can come in many different forms but often includes a company name, phone number, address, or all three. Local citations are vital for any business, not simply local business.
There are numerous benefits to investing in local citations, both for online-only business and local businesses. For law firms, it can be assumed that you have a local business, or a part of a branch within a large business, yet still compete for local business. Citation management, specifically with local citations, makes it easier for locals to find law firms near them and search for specific services offered by your business.
There are many reasons why companies should pursue local citations as part of an overall SEO strategy.
Citations make it easier to be found when customers are searching in Google Maps. As businesses with local citations show higher, it’s much more likely for potential customers to use your services when they can immediately see location, phone number, company name, and other relevant information.
When you invest in local citations, your local ranking is boosted to show higher within the search engine. Depending on location, businesses can show up at the top of the list without having to dedicate unneeded time and resources.
Boosting domain authority with local citations makes it so that local rankings contribute more to overall ranking availability. This results in ranking more competitively for classes web search terms, covering more than just local and Google Maps.
Valuable traffic through third party listings is another great way to build more organic traffic to your overall site.
Things to Keep In Mind
When looking for local links, it’s important to remember a few key things. First, doing a search for a local business name (you could pick a competitor or another local business), to see where the business is specifically talked about. Search for multiple terms, including the region and state, to test for various examples.
Google a business with a city in order to land on websites that both describe the place and then note other businesses and listings. With tools like Link Intersect, Majestic, or Ahrefs, you can receive lots of results by seeing who links to what. By using business names in the same way Google Tools uses it, you can also see who is mentioning and discussing local businesses on news pages, blogs, and other forums.
Local citations are becoming an increasingly important part of overall SEO strategy. Local citations can assist greatly with large corporations that have multiple branches relying on local residents, as well as single companies that rely heavily on certain areas for business.
As companies grow, it’s vital to routinely review and improve local citations in order to better reach local customers. Local customers are often the bread and butter of law firms today. Because of this, local citations are necessary now more than ever in order to compete and show at the top of search results.